How to Sell Spices on Amazon 8 Steps


This video on marketing food online, I'm going to give you the eight steps to sell spices on Amazon FBA and do it very successfully because there is a few things that you may or may not realize about how to sell spices online in some packaging that Liz better than others. And I'm going to dive into several different types of spice packaging. But before we do, if you are brand new to my channel, this is marketing you foot online. We are YouTube premier food entrepreneur channel with over 600 videos to get your food business, your food product, or even your food truck up and running. And I have all kinds of fantastic experience doing this. I've been doing it for now over 20 plus years, I've been selling online for over 12 years. Now, about 13 years almost. Uh, we've got stores on Amazon. We've got them on Etsy on eBay.

We've sold six figures on all of our platforms. Um, and we definitely haven't had a lot experience doing this. So hit that subscribe button and make sure you check out all of our videos. All right. So let me dive into the eight different tips I've got for you. Now. I'm going to go buy one all the way down to number eight, the first one, all the way to eight, being the most important, at least in my opinion. And you definitely want to make sure that you take some notes. If you don't, you can always rewatch my video over and over and over. Okay. So let's dive right into it. So number one, the most important aspect of selling spices on line and specifically on Amazon FBAs program, because you're going to be sending inventory to their warehouse is packaging first and foremost packaging. Why is that important?

Well, you can get packaging in either glass jars. You can get them in cardboard boxes. You can get them in paper. Uh, you can get them in small plastic containers. The type of packaging you use is going to have a little bit of a bit of a difference in as far as how much you're going to pay for fees. Uh, the ability for it to not break the ability for it to be pulled off, put into a box and safely shipped to your customer after they placed their order with Amazon. So what I'm going to do is I'm going to dive in and show you actually, I've got several right behind the camera here. I'm going to grab these packages of spices. I'm going to go through them and explain to you how some of them are great. If you're going to be in retail stores.

But some of them you may not want to use when it comes to Amazon FBA. And I'm gonna explain each one exactly how that works. All right. So I've got the package. The first one I'm going to actually talk about is glass. Now I hope you get a chance to see that this is a glass spice jar. These are very nice when they're sitting on a retail shelf, of course, or if you put them in a gift basket, that's fantastic, but glass in a warehouse where it's going to be handled very, uh, let's say, uh, abruptly and kind of rough in a way. I've had some of my products. The reason why I know this because I've actually had a multitude of my candies, uh, Katie products that I've shipped in, in different types of bags, actually different types of boxes. And some of them I've actually got them back because they've gotten so damaged in the warehouse when they handle them, when they move them and when they ship them.

So glass always sounds great. This is small. It is relatively thick and pretty dense. But the problem to having glass spices is that this gets dropped. Yes. And if this gets dropped into warehouse and it doesn't withstand their drop test and breaks, this is going to be a problem. Now this could be shipped to their warehouse and it can arrive safely. But the challenge is when one of their employees pulls it off the shelf and begins to package this and ship it to your customer and they mishandle it and it breaks. Now you're probably thinking, well, I could probably just get a credit for a Damien and it'd be fine. Yes, you could. But here's the problem all the time that you spent creating this product, you didn't send it to the warehouse for them to break it. You really want it to get to your customers.


You don't want to get a refund. You don't want to get a credit. You don't want to get it sent back or disposed of. That's not the whole purpose you're in business to make money. And if you send this into Amazon FBA and it breaks, well, then you're not making money. You're just getting a credit or you're just going to lose it. Right? Okay. So these bottles are great. If you're going to be shipping into retail, or if you're going to just fulfill the orders yourself. Now, if you're in a commercial setting, if you're in a warehouse and you got the ability to fill the orders, do it yourself, and you can do it with glass because these are beautiful. Don't get me wrong. These are great packaging. That looks fantastic. It's got a nice shaker lid on the top and the whole nine yards is it's great, but keep in mind other people are going to be handling this.

Okay? So that is package number one. Let me grab the other one. Sorry about that closeup there. And another closeup. Okay. Number two. You've got, there we go. PLA plastic. Now this is all Bay. This is one of their new, new plastic jars. These are great. Now the only thing you want to keep in mind about this and by the way, check this out. I'm all, I'm so crazy about food. I love food. Look at this really multichannel. They're this different type of shaker top, and you can close this and then you can even open it on the top. Completely. This is an ingenious container, by the way, really quick side note. So this is plastic. If you drop this in the warehouse, obviously it's not going to break. This is great. The only problem though, is it's too small. Now I'm going to touch on something outside of the packaging.

Really quick as a side note, like I told you, I'm going to give you some tips on what really works and what doesn't and how it can be profitable. The number two of them, or this is the size, this is two ounces. Now, if you retail this, if you sent this, let's say you make this. This is obviously a whole Bay, but if you made a like this and you sent it to Amazon and you sold it for three, $4, whatever, and the retail store, this is only about three bucks, right? The amount of fees that they're going to take to fulfill an order on a price point of $3 to $4, you're not going to make any money. Okay? So the size of your packaging is huge because you can't make a lot of money or you won't make any money on really tiny price points.

Okay? Now what you want to do is of course take this. If you created a product like this in a plastic jar, and it was two ounces, you'd want to take this and add to about six half a dozen or 12 units, then sell it. Because when you start bundling products like this and you sell it in a six pack or a 12 pack, then you could raise your price point and your price point becomes higher. Therefore, the feet to fill it, won't eat all of your profit, right? So you're going to actually have an opportunity to make money if you do it that way. If I were to sell this and I shipped it to Amazon right now, you're not good. You're not gonna make any money on it because the price point is going to be way too low. So keep that in mind, bundling.

And the price point is very, very important. Okay? So back to the container, great product, plastic way to go. This is great. But if it was me two ounces, ain't going to cut it. I would probably do maybe close to a pound or 11 or 12 ounces make a bigger container because you want that price point to go higher. So great container. Next up paper. Okay. Sorry about the closeup. All right. So the next one up is your individual pounds, right? Everybody's seen is very thin. You tear off the top and you empty out your spice. These are great. Why? Because they're also lightweight when you're using Amazon FBA, the weight of the product has a big factor on the fulfillment. So keep that in mind. Now, again, if I were selling this, I would sell 12 at least, or even more at a time to create a price point.

That's going to make me some money because this is also super, very light. All right. Just filled. I think it's like about not even announced. This is a little less than an ounce. Okay. Now, next step. You're going to have this one and these are brand new and I absolutely love them. Why? All right, so this is a spice box, but check this out. When you open this up, you actually have a recipe, right? And this is what you can make with this product. That's inside this pouch, but it gives you a recipe. These are catching on like crazy. I've seen these at whole foods. I've seen them in Walmart and Kroger and a lot of other retailers that sell food. Why is this so cool? Why is it so important? Because when you give a consumer a recipe to create a product using your product, you're going to sell a heck of a lot more of it.

Obviously spices that are in a jar, don't have a recipe. They don't have anything to show the consumer, what they can do with it. This is very cool. And this is catching on like, like unbelievable. There's actually a lot of pasta sauce is coming out with this seasonings, dips, all that kind of stuff. So giving your customer a little bit of a recipe is a great idea. You can do this as well, by the way, if you're starting a spice business and you want to have someone produce the spice for you, there's always a, co-packer a private label company to do it. How do you do that? Check down below. I've actually put together a huge list of spice companies that do co-packing get yourself, download yourself a copy of that list. It's also got 20 questions to ask your co-packer and a whole bunch of other information audit, get yourself a copy of that.

It's a digital download, take a link to click on it, like down in the description. You'll get more about it. So that's another one. Now next up is of course the larger plastic container. Now this isn't very fancy. This is very sorry about that. Very inexpensive, very small, right? Plastic, of course not as fancy as the other ones, but this holds almost over half a pound. Now, now you're talking about something because this size and bigger between half a pound or even two of these together, you have the ability to again, create a higher price point. That's going to make you a higher per sale item and the fee's not going to eat you up so you can actually make a profit. Okay. All right. So we've covered one, two, three, we've covered price points, size and packaging. So the next step is, remember, remember, shelf, life, keep in mind the shelf life of spices.

Now that's a great thing about spices is the fact that it is, has a huge long shelf life. And there's temperatures traditionally don't affect the quality of spices. So in some of these warehouses where it gets really hot, it's not going to affect the quality. Plus these things can last for almost ever. This one actually has seasoned salt. I don't even think this even has an expiration date on it. So this has a very long shelf life. Okay. Now number five, tip send in, and I know this may sound odd, small amounts of inventory, not a lot. Why would you want to do that? Well, my own experiences, the candies that we make have a tendency to have a short shelf life, very small window. Okay. I would rather send in half a dozen, three dozen or maybe 40 units sell through it and literally be sold out.

And then just it, instead of having my kids in there, and then the expiration date is approaching and Amazon will pull it and basically dispose of it or send it back to you. And they charge you when they send it back to you. So Cindy, in a small quantity of to test it out, I wouldn't do a hundred, 500, 600 a thousand units at a time. Don't do that, send a few at a time, test it out, sell out of it and then just replenish it. That's the smarter thing to do, right? Number six, this one is genius. And you may, if you're a beginner and you're new to e-commerce and you're not familiar with the fulfillment centers, use a FBA use, Amazon FBA or any fulfillment center you choose for multichannel selling. What does that mean? That means that on Etsy, eBay, Bonanza, Amazon, any commerce that you have, Shopify, big commerce and so on.

You can actually sell a product all over the place in different platforms. And Amazon will fill those orders for you. It's leveraging Amazon FBA for multichannel purposes, and that gives you an opportunity to sell your spices everywhere, online and have one single fulfillment center. Do the shipping for you. It's genius. Uh, next up number seven assortment. Now, if you are creating a line of spices and again, let me just grab this real quick. Okay. And you've got a variety, right? Like we've been looking at, let's say a variety of stuff. Make sure that you have more than one singular type of product. Now, some people may disagree with me. That's perfectly fine. That's your opinion for me. That's why we have such a variety of products. I don't rely on one product. So don't rely on one spice. Don't relay on to, if you can come up with like a half a dozen or even more six or seven, eight, nine, 10 different types of spices or blends, that's better.

Why? Because your consumer, your customer loves to see variety. If you open a Amazon store and you're selling this and it's kind of boring and you're not going to get a lot of customers, because a lot of people who buy spices are looking for a particular spice blend. If you can offer them a variety, you're going to attract more customers. Okay? Last but not least number eight, this is longer video than I normally do because I only do about 10 minutes, but that's okay. The last thing really most important. Number eight, stay on top of your business. Remember this e-commerce is not a set it and forget it and walk away type of business. If someone tells you that it is they're full of bologna and they've never done any commerce business, any business that's successful is a business. It has to be monitored. Managed, looked after fulfilled with inventory, maintaining customer service, all of that stuff.

So keep in mind, this is a business. It's not a hobby for you. If you want it to be successful, you need to do it every single day. Obviously you can take days off. Would you choose, but just have the mentality that you have to maintain your business. I am in our facility every day, but Sunday and I monitor everything that we do. Shipping orders, packing orders, customer service, everything that we've done, we've done it for 12 years. And that is how you run a business. Keep that in mind. This is not a, send it out, wash your hands of it and just travel the planet. And don't worry about it because you need to maintain your business. If you want it to grow, you have to put effort into it. So that I'd be upset. Those are the top eight tips, give you on making a truly successful spice business. If you've got questions, let me know down below. And of course, again, check those resources and see if they can help out any further. So if you have anything else, let me know. I'll see you guys on the next video. So if you're looking to start your own food business, check out these videos for more resources, profitable food, business ideas, how to start a food

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