How to Sell my Food Products to Supermarkets Steps 1 -5
We're going to cover a really great question and make sure to get it on our YouTube channel on a regular basis. Furthermore, I believe that how to approach a grocery shop in order to sell your goods would be an excellent topic for our podcast to cover. In addition, what does it take to get your product into a grocery store or grocery store chain? As a result, we're going to dig right into the show. And, as is always the case, this is a promotional photo line. My name is Damien Roberto, and we have over 500 different episodes of our podcasts available on our website. You should absolutely take a look at what we have to offer. We are available on more than a dozen platforms directly below this video. We'll include a link to this page in the description section. In addition, I'm going to publish this podcast on YouTube and make it available to you guys, as well. And, as always, if you have any questions about your food business, please post them in the comments section below and we will respond as soon as possible.
We enjoy creating content and responding to your queries, and we will do so as soon as we are able. We will, however, get to work as soon as we can. Consequently, this is an excellent issue because many food entrepreneurs, when they first start their dream and aspiration is to go into clearly food retail or some type of supermarket chain across the nation or retail stores, their aim and aspiration is to get into obviously food retail It appears to be a fantastic idea at this point. And what I'm going to do is walk you through the 16 various things you need to do in order to be successful. You have to factor in a few things in order to get a food product into a grocery store, but stick with me until the conclusion of the podcast to learn more about it. As a result, at the end of this article, I'll provide you with some reasons why you might not want to be in a supermarket or retail store at all.
And I know it sounds ridiculous to be recording a podcast and responding to the topic of how to get into a business by telling you that you may not want to be in it, but bear with me and stick with me until the conclusion of this. And I'll go into detail on why we are completely online at this time. We have six food-related e-commerce enterprises. As a result, I've seen all sides of the argument. I've really had things available for purchase at retail stores. We were in fresh market after fresh market all around Atlanta. There were numerous requirements for my wife and me, as well as a large number of restrictions. Of course, we had to go every weekend to get a taste of the meals we were eating. We needed to set up a table and demonstrate the product. It was necessary to stock the shelves. We needed to replenish our supplies. And, of course, we had to issue refunds or credit back to the stores when a product had expired or had been damaged during the manufacturing process.
And that's something I'll get into further in depth later on in the radio episode. How many things are you actually selling? This is obviously incredibly important for your financial performance and whether or not your food business is lucrative, so please explain why this is so important. And what is the profit margin, and are you able to sell enough of it? Okay. For starters, the location of your company's headquarters is an important decision when launching a new venture. Okay. And the reason for this is that there are only two possible locations. You're either going to start from home with your food product and your food business, or you're going to start from a commercial location. Alternatively, you may choose to begin your training in a commercial kitchen. Okay? In other words, you're either in a commercial kitchen or a similar professional environment of some kind, or you're in your own home kitchen cooking. The cottage food rules will apply if you're doing it in your own home, which means you'll be breaking the law.
And, believe it or not, not every state will allow you to sell it, despite popular belief. It is true that certain states enable you to sell your goods straight from your house to retailers or even into retail locations, but this is not the case in all of the states. Consequently, you will have a significant limitation on where you will be able to market this product, correct? In addition, the kind of products that you can offer are quite limited because each state has its own set of rules. However, if you're in a business situation, and you're in some form of commercial, selling a food product to a supermarket or retail store makes a lot of sense, right? And, of course, it has the potential to be profitable. And we'll get into that in a minute, but first and foremost, you must determine where you intend to conduct your business. Okay. After that, you should verify with your state. You can actually search for cottage food law on Google by just typing in the words cottage and food law.
And then, based on the name of your state, the first three to four results that you'll receive that are, that are in the Google search will be the first three to four results that are returned. They're the top four, from three to four on the list. So you'll want to look into those and look for the a.gov website, among other things. It is present in every state. After that, you can search precisely on that webpage to find out exactly what you can build and where you can sell your creations if you choose. Okay. Let's now consider a scenario in which you're working in a commercial environment. So, what's the next step in this process? Number two is the recipe for success. Do you have the ability to comprehend? I realize this may sound strange, but many new food businesses are unfamiliar with this cancer, this notion, or this part of understanding your recipe, how you manufacture it, and how to scale it. Okay. Is your recipe ready, and have you calculated the capacity for you to produce 50 units, 100 units, or 500 units?
You'll notice a difference in the consistency of your dish if you don't grasp how the recipe works and you don't scale it appropriately. In addition, the retail establishments will struggle to make a profit since people will be able to discern the difference when they can either taste a change or notice that something isn't quite the same all of the time. Is your recipe scalable, or at least repeatable? Is it possible to divide it into 500 units, or even a thousand units if necessary? Okay. So that is extremely, extremely, extremely crucial. The third item on the list will be packaging. If you intend to sell your product in retail outlets, you must have a nutritional analysis ingredient on hand, as well as the name of the product on the front net, the weight of the product, and a barcode. In short, your product must be retail ready. As a result, barcodes are required for inventory purposes in order for a retail business to add that product to their inventory.
At the end, they started with 500 units in a store and only sold a hundred units. And then you're starting to get down to a bare minimum of what they currently have in stock. They'll contact you and say things like, "Hey, I need more information about the UPC code number," "Hey, I need more information about the UPC code number," "Hey, I need more information about the UPC code number," "Hey, I need more information about the UPC code number," and so on and so forth. So be certain that you have a bar code and that you have a nutritional analysis completed. And, as a short aside, if you're seeking to develop a nutritional analysis for your food product but aren't sure how to go about it, check out the video below. Make sure to look below the video for further information. The resources I have are numerous, and they include where you can really obtain them. It is possible to conduct your own nutritional analysis on your own. That recipe is FDA certified and can be found on recipal.com, which is a website where you can just write in your recipe and have the option to print out a nutritional label.
Okay? Now it's time to move on. Do they have an add, and do you have access to a co-packer, as a fourth question. This is something you should bear in mind. So if you're generating food products to keep the inventory levels of a retail business stable, then congratulations on your efforts. That's fantastic. It's possible if you have a professional kitchen with the necessary equipment to do so. If such is the case, then you have a significant advantage. However, if you do not have this capability, you will need to move on to or investigate the possibility of working with a co-packer to produce a bigger amount of your items. It is essential that you stay on top of those orders in order to maintain your position in the supermarket or retail store, because once you begin to backlog or become backed up, customers will begin to look for alternatives. Here's why I believe that retail stores, grocery stores, and other similar establishments have a finite quantity of space on the retail store floor, or on the sales floor.
They only have a limited number of shelves, and they will allocate them to companies that can fill the shelves with stuff and maintain them constantly full. They will, however, place a limit on the number of products that you can have on your shelf at any given time. However, you must ensure that you remain on top of things and that you are able to refill supplies when they are needed. Okay. So let's go on to item number five. What is your turnaround timeframe in terms of money? So, how long do you expect it to take you to complete? What's up, Damien? I'm new to the food industry, and I'm new to entrepreneurship. I'm not sure what you're talking about. What is the expected turnaround time? After you receive an order from a retailer supermarket and the retailer supermarkets says, "Hey, Damien, I need you to manufacture 20,000 bags," the lag time is the length of time it takes for you to produce that order. We've obtained the 20 stores I wanted and will get them filled as soon as possible. Okay. Mr. Supermarket and Mr. Supermarket
I estimate that it will take me two months to fill the retail store since I am confident in my ability to produce that much in that time frame. As a result, you must be aware of your turnaround time. This is not any sort of game in the traditional sense. The fact is that if a grocery store placed an order with you and you don't have a two-month turnaround time and you are unable to complete it, you are out of business and out of luck. And you're not going to be doing business with me any longer either. Almost certainly. They are not interested in doing business with you. As a result, be aware of your turnaround time. How many units am I able to produce in a week? If I have to use a co-packer, or if I'm running my own commercial kitchen, I'll need to hire a certain number of employees to assist me in producing a certain number of units. As a result, you'll want to know how long it will take. Okay. Case pack pricing is the sixth item on the list.